The range of issues around food and nutrition is enormous, and all of them need work. I’d like to see agriculture pay much more attention to its environmental impact. I’d like to see workplaces have healthier food. I want to see much healthier, more delicious food in schools. I want people to eat more healthfully, so I want the government to support production of fruits and vegetables to lower their cost, so people can afford to buy them. Which industries do you think need more advocacy? I’m hoping that soda will stand for a much, much wider opportunity for advocacy for food issues. We’re in the middle of a food movement now, where extraordinary numbers of people in the United States are working on improving the food system to make it healthier and to make it more environmentally friendly. I’m hoping it will spread that was another reason for writing. Is that level of advocacy pretty unique to the soda industry? It turned out to be quite a large book-I was surprised! Although there’s lots of pictures, so that makes it a little easier. There’s advocacy to try to reduce tooth decay, to get soda companies to stop marketing to children, to curtail what they’re doing in developing countries, to make them clean up the environmental mess that they make, to lower their carbon footprint, and to put caps on the sizes. What I tried to do in this book was describe the entire landscape occupied by the soda industry, and all of the different places in which advocates are pushing back on it. Many, many books have been written about aspects of the soda industry, but nobody really talked about the advocacy piece. What made you want to write about the soda industry?
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